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The Retail Research Centre is a project organization of the Marketing and Media Institute. The research centre aims to study the up-to-date challenges of domestic and international retailing from both business and consumer’s point of view. The research organization strives for building and maintaining relationship with leading retailers and retail-related organizations to motivate the exchange of information between researchers and retail managers. The Retail Research Centre is committed to theoretically and methodological founded research projects that lead to research results with business relevance for the retail sector and to high level publications in domestic and international journals. 


Participaton in new faculty research project Social Innovation (EFOP 362). Irma Agardi is working on the topic of Short Supply Chain and studying the manufacturers and distributors operating short food supply chains. The short description of the project can be found in the following link.

Members of the Retail Research Centre (Zombor Berezvai, Irma Agardi) and Monika-Anetta Alt (Babes-Bolyai University of Cluj-Napoca) held a succesful presentation with the title "International diversification and marketing innovation: surviving strategies of FMCG retailers in a time of crisis" at the 8th EMAC Regional Conference at September 21, 2017 in Timisoara. The abstract of the paper can be accessed here.

Recent success of our international retail research that the paper of Zombor Berezvai, Irma Agardi, Anetta-Monika Alt (Geographical expansion and innovation patterns related to the change of performance of FMCG retailers) received the Best Paper award at the EMOK Conference. The abstract of the paper can be accessed here.

New journal paper (International diversification and the innovation activity and performance of leading fast-moving consumer goods retailers) was published by Irma Agardi, Zombor Berezvai and Anetta-Monika Alt in the July-August issue of the Economic Review.

Further results of our retail innovation and geographical expansion research will be presented in the poster session at the EMAC 2017 Conference on May 23 in Groningen, Netherland. The abstract of the poster can be accessed here.
New academic paper "CRM Strategies in the Banking and Insurance Sector" was published in Budapest Management Review based on the CRM Panorama research project. The abstract of the paper can be found here.
We presented a competitive paper "How International Diversification Influences the Innovation Activity and Performance of the Large European Grocery Retailers?" in the Retailing session at the EMAC 2016 Conference in Oslo, Norway. The abstract of the conference paper is available here.

A conceptual paper "Impact of diversification and innovation on performance of European Retailers" was presented at the ISPIM Innovation Conference held in Budapest (Hungary) June 14-17 June 2015. The abstract of the conference paper can be reached here.

Corvinus University of Budapest
Marketing and Media Institute
Retail Research Centre
H-1093 Budapest, Fővám ter 8.
Tel.  +36 1 482-5275

Last modified: 2019.03.11.