Keynote and invited speakers

Keynote speaker

EMAC is proud to present the EMAC Distinguished Marketing Scholar Award 2022 to Professor Gerrit van Bruggen from the Erasmus University Rotterdam.

Gerrit van Bruggen is Professor of Marketing at the Rotterdam School of Management at the Erasmus University in the Netherlands. In his research, he studies the impact of information technology and systems on marketing strategy and marketing decision making. He has been a major contributor to EMAC over the years and is a former EMAC president. In 2022 he will become the new Dean of the EMAC Fellows.