MSc in
Marketing Strategy and Innovation
Be a black-belt marketing manager!
The one-year Marketing Strategy and Innovation master trains future marketing managers who are able to make complex marketing strategy decisions in the various sectors and company types of business life, in both local and international markets. Our objective is to make sure that our graduates can perform marketing expert and marketing manager tasks and represent high-level marketing competencies within an organisation.
For the one-year program, we welcome students mainly from business bachelor’s programmes.
We arm our studentswith skills and competencies to meet the challenges of the digitalised marketing environment at ease.
This programme is the one-year intensive version of the already well-known, two-year Marketing MSc, where students with appropriate business education backgrounds can acquire advanced marketing knowledge and skills.2
In Hungary, our new master programmes are available at the Corvinus only.
The Corvinus Scholarship may be granted for one academic year, so if you study in this form in a one-year master programme, the whole duration of the programme will be definitely free of charge for you.
What will you study?
Core Modules*
- Marketing Innovations and New Product Development
- Advanced Marketing Research
- Brand Strategies
You can choose between 3 different modules*
- Online Marketing Communication
- Innovative Channel Management
- Data-driven Marketing
Each module closes with a Business Project course.
* The above is not an exhaustive list. Corvinus University of Budapest reserves the right to change modules.
Programme name: Marketing Strategy and Innovation
Programme award: Master, MSc
ECTS: 60
Duration: 2 semesters (1 years)
Approximate teaching hours per week: 12-14
Start date: September 2025
Tuition fees (EEA):
1 350 000 Ft/semester
cca. 3 400 EUR/semester*
Tuition fees (Non-EEA):
5 400 EUR/semester
Application Requirements
For Hungarian Citizens
You can apply through felvi.hu, for more details switch to the Hungarian website.
Credit Requirements
In Hungary, there are legal pre-requisite credit requirements to study graduate programmes.
Please make sure you meet the minimum requirements for this programme before applying.
Tip: to quickly calculate your credits in ECTS, divide learning hours by 30!
Learning hours should be formally described, but can be constituted of classroom hours, private study and assessment.
Minimum number of ECTS: 60 credits based on the knowledge or work experience acquired through previous studies or equivalent non-formal, informal learning.
- Methodological skills (mathematics, statistics, computer science): Minimum 10 credits
- Theoretical knowledge of economics (micro and macroeconomics, international economics, regional economics, economic history) and/or social sciences (sociology, psychology, communication): minimum of 10 credits
- Business studies (business economics, corporate finance, accounting, management organisation, human resources): minimum of 10 credits
- Marketing (marketing, marketing planning, marketing management, marketing research, consumer behaviour, marketing communication, digital marketing): minimum of 15 credits
- In any other area: minimum of 15 credits
Alternatively, students having at least 36 credits in methodology, theoretical knowledge of economics, business studies, and marketing based on their previous studies can also apply for the programme. However, the missing credits must be acquired during the master’s programme in line with the Study and Examination Regulations of the higher education institution and the admission regulations. The deadline for acquiring the missing credits should be communicated to the applicant in the preliminary credit recognition decision.
There are three ways to apply to Corvinus as an international student
Scholarships
Self-funded students meeting eligibility criteria may apply for Visegrad scholarships.
Corvinus University of Budapest endorses the Visegrad Scholarship programme for MA, MSc and MBA applicants from Central Eastern Europe.
The scholarship makes the outstanding possibility of international higher education at Corvinus accessible and financially viable for more students in this region and beyond!
Agárdi Irma
Programme Representative
Associate Professor
From the Programme Director...
The Master Programme in Marketing Strategy and Innovation is an innovative one-year programme available in Hungarian higher education in the field of marketing. Students participating in the programme will receive a degree of high prestige, professional lecturers, multiple international opportunities, and participation in double-degree programmes. Our wide-ranging corporate connections enable our students to attend company training courses. Join a community where you can prepare for marketing leadership, start networking, and have fun during your university years!
Accreditations and Rankings
#350-400 for Economics and Econometrics
Career Opportunities
Our graduated students may find jobs in various industries, at advertising and media agencies, market research companies, retail trading companies, service sector or FMCG companies, on the B2B market at multinational companies, or even at startup companies in the following jobs:
- Market researcher/marketing analyst
• Brand/product manager
• Key account manager at advertising agencies
• Digital marketing specialist
• Trade marketing specialist
• Sales/key account manager
• E-commerce expert
• Media planner, purchaser
• Internal communication, PR professional
What makes our programme unique?
- Immersion in specific areas of marketing (Marketing Innovation and New Product Development, Branding Strategies, Services Marketing and Customer Experience,Advanced Marketing Research).
- Modules focusing on contemporary area of marketing (Online Marketing Communication, Innovative Marketing Channels, Data-driven Marketing).
- Intensive week-long courses focusing on soft skill development (Design Communication Identity Design and Creative Management, Intercultural Communication, Sustainable and Ethical Marketing).
- Activity-based and experiential learning, continuous evaluation (including peer evaluation and shared value creation)
- Real business projects, database analysis, business simulation, scientific research, presentations and project work, ICT solutions (online collage, mind map, video production, etc.)
- The program prepares for Ph.D. studies