New Q1 Article by Associate Professor Tamara Keszey

With the co-authorship of Tamara Keszey from the Institute of Marketing of Corvinus university Budapest, and authors from Szeged and from Japan, the study on how universities transfer their knowledge to industry has been published in the Q1 journal of International Journal of Productivity and Performance Management.

The study aims to improve the understanding of the factors that influence the performance of universities’ technology transfer offices (TTOs), units charged with the responsibility for aiding the commercialization of research innovations. To empirically test the link between factors affecting TTO performance and whether these effects are contingent on a country-specific environment, survey data were collected from 187 TTO stakeholders (TTO heads, TTO employees and university researchers) in 18 countries of Europe and Japan, and structural equation modeling (SEM) was used. The results show that the internal embeddedness of a TTO within a university is the most important factor in determining a TTO’s performance. A TTO’s performance is positively affected by its marketing capabilities and social embeddedness. Strict patent portfolio management has no significant impact on TTO performance in Japan and has a negative effect on European TTOs’ performance.

Link to the study.