Business Essentials, Applied Business Economics, Cases of Busines Economics; Vállalatelméletek, Stratégiai és Üzleti tervezés, Alkalmazott sportgazdaságtan, Sportüzleti esettanulményok, Business Economics, Vállalatgazdaságtan; Üzleti Gazdaságtan
organization science
Sportmarketing; Fogyasztói magatartás a sport területén; Sport és motiváció; Fogyasztói márkaérték a sportpiacon
Technológia és marketing; Kiterjesztett valóság marketing célú felhasználása
Major research projects
2017 - 2020, Sportolók fogyasztói márkaértéke
Form of participation:
Moneylender:
Further info about research:
Membership in scientific or professional bodies/organizations
2012 - , tag, member
Pécsi Akadémiai Bizottság (PAB) Sporttudományi munkabizottság , regional/local
2016 - 2018, START (Sport Társadalom Aktivitás Rekreáció és Turizmus) folyóirat szerkesztőségi tagja, editor-in-chief, member of the editorial team Hungarian language
Business Essentials, Applied Business Economics, Busines Economics, Cases of Busines Economics, Applied Sport Business Economics, Sport Business Case Studies
organization science
Sports Marketing; Consumer Based Brand Equity in the Sport Market; Consumer Behaviour in Sport; Sport and Motivation
Technology and Marketing; The marketing use of Augmented Reality
Major research projects
2021 - , Consumer Behaviour of Satellite Sport Fans
Form of participation:
Moneylender:
Further info about research:
2017 - 2021, Consumer Based Athlete Brand Equity
Form of participation:
Moneylender:
Further info about research:
Membership in scientific or professional bodies/organizations
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