Department of Digital Marketing

The educational objective of the Department of Digital Marketing, which operates within the framework of the Institute of Marketing and Communication Sciences, is to train a new generation of leading marketing professionals who, thanks to their digital expertise, benefit from the explosive growth of online technologies, and use the most innovative tools in their daily work to plan, implement and evaluate digital marketing strategies. They have up-to-date knowledge which reflects the challenges of digital marketing that they can use to effectively perform and manage the tasks related to the digital marketing activities of small and medium-sized companies or marketing agencies. 

In the framework of the subjects managed by the department, students can gain detailed knowledge of current digital trends and the marketing aspect of the operation of individual channels and platforms. We provide practice-oriented knowledge with current and relevant answers to labor market needs.