Department of Intercultural Marketing and Consumer Behaviour

The Department of Intercultural Marketing and Consumer Behavior examines the international and cultural aspects of consumer behavior. 

Our students acquire extensive theoretical and practical knowledge of the latest international theories in the fields of consumer behavior, intercultural communication and international marketing, and acquire the necessary competencies through project tasks and intercultural training. The aim of the education is for the students to recognize, become aware of and analyze the differences and similarities between cultures in a theoretical and practical approach, as well as to be able to interpret the sources of problems and challenges that they may encounter in their later work as a result of cultural differences.