Corvinus research: digitalisation also contributes to the business success of the performers and teachers of classical music
17/08/2022
The prize for the most inspiring conference paper in the European Academy of Management – EURAM Strategic Management section of the most prestigious European management conference was awarded to a researcher of the Corvinus this year. Borbála Szedmák (Corvinus) and Zsolt Roland Szabó (Széchenyi István University) examined ten symphonic orchestras and fifty leading music teaching applications, and drew attention to the fact that for the maintenance of their current business successes, orchestras and music teachers have to learn digital thinking, respond to changing consumer demands and thoroughly renew their business models.