Partial Least Squares Path Modeling workshop
The Institute of Marketing and Communication Studies and the Doctoral School of Business and Management are organising a two-day workshop on Partial Least Squares Path Modeling (PLS-PM, also known as Partial Least Squares Structural Equation Modeling) at the Corvinus University of Budapest.
Venue: Corvinus University of Budapest Building C. 510
Date: 18 April, Tuesday (9.00-17.00) and 19 April, Wednesday (9.00-13.00)
Structural equation modelling is a widely used multivariate statistical method not only in business and social sciences such as marketing, communication, operations management and information systems but also in agricultural sciences, medicine or environmental sciences.
The aim of the workshop is to provide an introduction to structural equation modeling using PLS-PM starting from the basics and to demonstrate the practical application of the method using ADANCO software.
The number of participants is limited to 20. After the limit is reached, a waiting list will be created.
The topics covered by the workshop:
- Introduction to Structural Equation Modeling
- PLS-PM, beliefs and misunderstandings
- Model specification
- Model assessment
- Mediation, Moderation, Multi-Group Analysis
Maximum number of participants: 20 participants
Language of the workshop: English
Lecturer: Florian Schuberth, University of Twente, The Netherlands, http://florianschuberth.com/publications/
You need your own laptop for the workshop!
For more information, please contact:
Ildikó Kemény
Institute of Marketing and Communication Studies ildiko.kemeny@uni-corvinus.hu