Strategy, Management and Entrepreneurship Program

The level of analysis within this Program is typically the individual organization, or groups or individuals within it. However, due to the embeddedness of organizations in their context and their interorganizational networking, this cannot be strictly limited. So-called ‘hard’ organizational factors (strategy, business model, organizational structure, projects and operational processes, performance, etc.) can be analyzed as well as ‘soft’ factors and phenomena (e.g. leadership style, organizational culture, identity, learning) or a combination of these. The Program represents paradigmatic plurality, i.e. it is open to interpretative, critical, postmodern, and other alternative philosophies of science, in addition to the prevailing functionalist approach, and actively supports students in learning about and choosing between different scientific paradigms. Within the constraints of the chosen scientific paradigm, it is possible to use both qualitative and quantitative research methodologies, and even a mix of these within or between research projects. In recent years, qualitative methodologies have been dominated by case study research, content analysis of in-depth interviews, participatory and ethnographic methods, while quantitative methodologies have been dominated by descriptive, bivariate, and multivariate statistical analyses of data collected through questionnaire surveys.