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CV - Dr. Bauer András

  • Hungarian CV
  • English CV
Personal data

Dr. Bauer András

Egyetemi tanár / Professor
Professor
Qualifications, scientific degrees
Higher education qualifications
  • 1969 - 1974
    MKKE, ipar szervezés (B)
Scientific degrees and awards
  • 1993, kandidátus
    MTA
  • 2005, Dr.Habil
    BCE
MTA membership
  • , External member
Career
Workplaces
  • 1979 - 2002
    MKKE, BKE, BCE Marketing tanszék, adjunktus, docens
  • 2012 -
    BCE Marketing Tanszék, egyetemi tanár
Public activities in the university (memberships in university bodies)
  • 1996 - 2004
    Kari Tanács tag
  • 2009 -
    TTDT tag
  • 2005 - 2006
    CDC tag, International Studies Center
  • 2010 - 2015
    Kari Tanács tag
  • 2017 -
    Digitális marketing kutatóközpont vezető
Important study tours, delegacies
  • 1989, 6 hónap
    UC Berkeley
  • 2000, 1 év
    HEC School of Management
  • 2007, 6 hét
    UC Berkeley
  • 2006, 6 hét
    UC Berkeley
  • 2009, 2 hét
    Estonian Business School
  • 2008, 1 hét
    WU Wien
  • 2011, 1 hét
    Estonian Business School
  • 2012, 1 hét
    St. Petersburg State University GSOM
  • 2012, 6 hét
    NYU Stern School of Business
  • 2013, 1 hét
    Estonian Business School
  • 2014, 1 hét
    Estonian Business School
  • 2017, 1 hét
    Estonian Business School
Awards, titles, honors
  • 1999, Széchenyi Professzori Ösztöndíj
    OM
  • 2000, Fulbright ösztöndíj
    Fulbright Comission
  • 1989, Soros ösztöndíj
    Soros Foundation
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Intermediate
Intermediate
Intermediate
German
Advanced
Advanced
Advanced
Language skills
  • Language: English
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance:
  • Language: German
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance:
Research, professional activity

Marketing (bachelor és mester)
Marketing challenges in diverse European Markets (CEMS)
Connecting to Market (MBA)

organization science

értékesítési rendszer, üzleti kapcsolatok tisztessége, fejlődő és érett piacok, pénzügyi magatartás,fogyasztói tudatosság értékesítési szerepek, eladásmenedzsment

marketinghatékonyság,márkaépítés
Major research projects
  • 1998 - 2001, Az értékesítési rendszer marketing szempontú elemzése
    Form of participation: leader of the research team
    Moneylender: OTKA
    Further info about research:
  • 2008 - 2010, Fairness in B2B relations
    Form of participation: member of the research team
    Moneylender: Missouri State Universtiy
    Further info about research: Nemzetközi kutatócsoport
  • 2008 - 2010, Advertising in emerging markets
    Form of participation: member of the research team
    Moneylender: saját
    Further info about research: Nemzetközi kutatócsoport
Membership in scientific or professional bodies/organizations
  • 1995 - 2018, végrehajtó bizottság tagja, member
    European Marketing Academy, international
  • 2007 - 2010, Elnök,
    CEMS Marketing Faculty Group, international
  • 2004 - 2010, tag,
    MTA Marketingtudományi Bizottság, national
  • 2011 - 2018, tag,
    Magyar Formatervezési Tanács, national
  • 2012 - 2018, Vice President, leadership position (president, director etc)
    European Marketing Academy, international
  • 2012 - , MTA Gazdálkodástudományi Bizottság, member
    , national
  • 2015 - , Fellow, member
    European Marketing Academy, international
  • 2011 - 2018, tag, member
    Magyar Formatervezési Tanács, national
  • 2012 - , tag, member
    Superbrands, national
Board memberships and positions
  • 1998 - 2002, tag,
  • 2005 - 2018, tag,
  • 2006 - 2009, tag,
  • 1991 - 1993, szerkesztőbizottség,
  • 2013 - , szerzesztőbizottság,
Publications
Contacts
Location at the university
  • Building: Főépület
    Room number: 339
    Extension: 5106
    Main line: 482 5106
    Fax:
    Internal fax:
andras.bauer@uni-corvinus.hu

Szerda 14.00-15.00
Personal data

Dr. Bauer András

Egyetemi tanár / Professor
Professor
Qualifications, scientific degrees
Higher education qualifications
  • 1969 - 1974
    Karl Marx University of Economic Sciences, industrial organihzation (B)
Scientific degrees and awards
  • 1993, kandidátus
    Hungarian Academy of Sciences
  • 2005, Dr.Habil
    CUB
MTA membership
  • , External member
Career
Workplaces
  • 1979 - 2002
    CUB Department of Marketing, associate professor
  • 2012 -
    CUB Department of Marketing, Full professor
Public activities in the university (memberships in university bodies)
  • 1996 - 2004
    Member of Faculty Senate
  • 2009 -
    University Doctoral Council, member
  • 2005 - 2006
    CDC International Studies Center
  • 2010 - 2015
    Member of Faculty Senate
  • 2017 -
    Head of research center for digital marketing
Important study tours, delegacies
  • 1989, 6 months
    UC Berkeley
  • 2000, 1 year
    HEC School of Management
  • 2007, 6 weeks
    UC Berkeley
  • 2006, 6 weeks
    UC Berkeley
  • 2009, 2 weeks
  • 2008, 1 week
  • 2011, 1 week
  • 2012, 1 week
    GSOM
  • 2012, 6 weeks
    NYU
  • 2013, 1 week
  • 2014, 1 week
  • 2017,
Awards, titles, honors
  • 1999, Széchenyi Research Professor
    Ministry of Education
  • 2000, Fulbright
    Fulbright Comission
  • 1989,
Language skills
Language
Speaking
Writing
Reading
Media appearance
English
Intermediate
Intermediate
Intermediate
German
Advanced
Advanced
Advanced
Language skills
  • Language: English
    Speaking: Intermediate
    Writing: Intermediate
    Reading: Intermediate
    Media appearance:
  • Language: German
    Speaking: Advanced
    Writing: Advanced
    Reading: Advanced
    Media appearance:
Research, professional activity

Marketing (bachelor és mester)
Marketing challenges in diverse European Markets (CEMS)
Connecting to Market (MBA)

organization science

distribution system, emerging markets, consumer behavior

marketing efficiency
Major research projects
  • 1998 - 2001,
    Form of participation: leader of the research team
    Moneylender:
    Further info about research:
  • 2008 - 2010, Fairness of B2B relations
    Form of participation: member of the research team
    Moneylender:
    Further info about research:
  • 2008 - 2010, Advertising in Emerging Markets
    Form of participation: member of the research team
    Moneylender: own funds
    Further info about research: International team
Membership in scientific or professional bodies/organizations
  • 1995 - 2018, Executive committee, member
    EMAC, international
  • 2007 - 2010, chair,
    CEMS Marketing IFG, international
  • 2004 - 2010, member,
    National Academy Marketing, national
  • 2011 - 2018, member,
    Hungarian Design Council, national
  • 2012 - 2018, Vice President, leadership position (president, director etc)
    European Marketing Academy, international
  • 2012 - , Hungarian Academy of Sciences Economics and Business Committee, member
    , national
  • 2015 - , , member
    , international
  • 2011 - 2018, member, member
    Hungarian Design Council, national
  • 2012 - , member, member
    Superbrands, national
Board memberships and positions
  • 1998 - 2002, editoral board,
  • 2005 - 2018, editiroal board,
  • 2006 - 2009, editiroal board,
  • 1991 - 1993, member of editiorial board,
  • 2013 - , member of editorial board,
Publications
Contacts
Location at the university
  • Building: E building
    Room number: 339
    Extension: 5106
    Main line: 482 5106
    Fax:
    Internal fax:
andras.bauer@uni-corvinus.hu

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