Connect with nature in an innovative, ecological course in the garden of the Gellért Campus

• What would it be like to learn in the garden of the Gellért Campus, close to nature, rethinking the traditional classroom setting? 
• How about a completely new approach instead of the usual learning and corporate management schemes, even with the help of the Corvinus Makerspace? 
• How can creativity unfold through ideas from nature using design communication methodology? 

This year again, the elective project week course “Corporate Governance Issues in Design Communication” will be launched under the scope of the Department of Marketing and Design Communication and will take place at Gellért Campus and its garden. In addition to theoretical knowledge, students will have the opportunity to apply the methods they have learned in the garden, where they will also produce a tangible product aimed at protecting and raising awareness of garden biodiversity.  

 Veronika Pápai, the landscape architect responsible for the ecological design of the Gellért Campus Garden will also be a guest speaker, who is working on behalf of the Maecenas Universitatis Corvini Foundation, which maintains the garden, to make the environment of our new campus sustainable. The Corvinus Makerspace will help students to put innovative approaches into practice, allowing them to create the solutions they dream up during the course, for example by using three-dimensional modelling or 3D printing. 

This course is about you, about your plans, about the implementation of your plans, about your choices, about the possibilities of your choices, about the gratitude you feel and express, about the gratitude you feel and for some reason never show; about the community that defines you (us) in the midst of human society,

the lecturers write in the course description. 

Through an inter- and trans-disciplinary approach, the course will give participants the opportunity to experience how a modern business leader can act as a designer, how design and design communication can make today’s management and creative thinking more effective and how it can open up new perspectives for business, product and service development. The course was voted the most innovative course of the 2018/19 academic year by the Association for Marketing Education and Research (EMOK). 

In addition to interdisciplinarity, the course is implemented through a broad collaboration between the Department of Marketing and Design Communication, the Maecenas Universitatis Corvini Foundation, which maintains the university and the garden, the ERS Hub, the Gellért Campus operation and our colleagues responsible for sustainability. The initiative is also supported by the Corvinus Green project, in which the biodiversity of the university’s environment is an important target area. We hope to envision and create a diverse, inclusive and supportive human-community-nature ecosystem through community engagement. 

The planned schedule of the four-day intensive workshop: 

• Day 1: Creating a common language, design communication, the relationship between garden and people, garden tour with the expert and Corvinus sustainability colleagues 
• Day 2: design communication, design issues, starting the design/creation process  
• Day 3: design communication design process, wikinomic collaboration, consultation  
• Day 4: finalisation of the design, presentation of the result  

Important information about the course:  

Date: project week 2-5 September 2024, Monday-Thursday, 9:30 – 18:00  

Venue: Gellért Campus 

Lecturers: 

Attila Cosovan, subject coordinator, attila.cosovan@uni-corvinus.hu  

Dóra Horváth, dora.hovath@uni-corvinus.hu   

Subject code: 2ME43NDV03M  

You can register for the course until Thursday, 29 August 2024 23:59 via the course registration menu on Neptun. It is advisable to apply as soon as possible as experience has shown that places fill up quickly.