Back to news02/04/2025
From the Heart of Budapest to the Top of Agriculture
According to Gábor Hajnal, Head of BASF's Hungarian Agro Division, agriculture is not merely a business sector but a responsible vocation with long-term impacts on society as a whole. The company has achieved significant market successes in recent years, especially in horticultural crops, where it is currently the market leader with over a 30 percent market share.
Hajnal highlights BASF’s commitment to innovation, reflected in an annual investment of nearly one billion euros in research and development.
The three main pillars of BASF’s success:
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Commitment to innovation and expertise
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Team spirit and a supportive workplace atmosphere
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Dedication to supporting sustainable and profitable agriculture
The interview also covers the future of the agricultural sector, the challenges of generational change, and how the company supports farmers in achieving quality yields.
Read the detailed interview here.
Photo source: LinkedIn