It is a general management journal, which includes studies on different aspects of organizations: structure, processes, and performance, and equally on cultural, behavioural, and technological subjects. Multidisciplinary research is highly valued and papers that draw on the perspective and theoretical background of sociology, psychology, economics, political science, or communicational studies – apart from that of business, management and organization science are also appreciated. 

Adapting to the habits of our readers and aiming for a more sustainable publishing model, we primarily distribute our journal digitally. The full contents of the journal are available online at the Budapest Management Review’s website. If you would like to receive our monthly e-mail newsletter with the latest issue and calls for papers you can register here. We look forward to welcoming you among our readers and you can follow us on our Facebook page as well! The website also provides information about the submission process and author guidelines. 

Contents of the latest April issue (Volume LVI, Issue 4): 

– Erzsébet Buglyó-Nyakas – Tímea Gál 
Modelling the role of successful influencer marketing in health awareness 

This research aims to gain a deeper insight into the tools and techniques used in influencer marketing and how they influence consumers’ health awareness, using netnographic and in-depth interviews. 

– Nikolett Deutsch – László Berényi – Viktor Nagy-Borsy  

Competence-focused international comparison of entrepreneurship masters programmes 

The results of this research can provide valuable inputs for higher education institutions to provide diverse learning opportunities for developing entrepreneurial mindsets and skills. 

– Mónika Garai-Fodor – Katalin Jäckel  
Characteristics of consumer segments by job choice preference in the light of primary 

This research is useful for practice, as it sheds light on how to differentiate employees in terms of job choice and how to apply effective incentives to a particular segment. 

– Levente Szabados 
The impact of AI tools on the work and labour market prospects of programmers 

The article aims to provide a comprehensive picture of how AI is affecting the roles, work practices and career prospects of professionals and analyse its wider impact on specific segments of programmers in the labour market. 

– Zoltán Kovács – Andrea Magda Nagy 

Bibliometric analysis of Zoltán Gaál’s publication work 

Authors have attempted to review Zoltán Gaál life’s work with bibliometric analysis by using the MTMT (Hungarian Science Bibliography) publication database.