Digital Media and Social Communication
OUR RESEARCH FOCUS
The research centers activities within the Department of Communication and Media Studies are focused on three areas, covering the social communication effects of digitalization, the research of digital competences, and the examination of attitudes towards digitalization:
– visuality and visual communication,
– digital media and social communication,
– cognition and communication.
The relationship between artificial intelligence and society: Freshmen’s ideas about the future of AI
The project, which is backed by the National Office of Research, Development and Innovation, looks at how people see the future of AI and how it’s affecting society right now. It’s important to look at how these expectations, which don’t include everything and block off certain paths, affect the future and the present. Our study is about how AI will affect the labour market up to 2050. To achieve our research goals, we use the traditional sociological interview method on the one hand and special future research tools on the other. Our study used a questionnaire and a qualitative (case study) research, along with a systematic literature review.
We shed light on the need to sensitize young people starting their careers regarding the social and labour market effects of disruptive technologies. Rapid technological changes show some optimism instead of anxiety, young people see their own professions as more future-proof, other professions are less so.
PUBLICATION HIGHLIGHTS
Mapping accounts about the future relationship of automation and work. Journal of Sociology, 0(0).
IMPACT
Qualitative evaluation of future trend for career starters and exploration of narratives based on the Sociology of Expectations approach (uning Nvivo software) present relevant information for university students on their potential future labour.
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