Institute of strategy and management
OUR RESEARCH FOCUS
The goal of the research center is to investigate issues related to the management of information resources: what and how business organizations use IT to support their current operations, how they organize and manage the specialist area responsible for this, and how IT is used to transform their processes. Our mission is to be among the first to study the possibilities of using new technologies and to present the results to the domestic academic sphere and practicing managers on business model and strategy for digital transformation.
Towards data-driven decision making: the role of analytical culture and centralization efforts
The objective of the research is to identify the mediating variables that, in addition to ensuring the IT conditions, influence the extent to which managerial decisions are genuinely informed by data. Large-scale research (the organisation of the future, the leader of the future within the research programme)
The research supported the hypothesis that top management support for business analytics and perceived data quality are good predictors of analytics culture. Furthermore, it has been proven that an analytical culture increases the centralisation of data use, but interestingly, this centralisation does not go hand in hand with data-driven decisions.
MEMBERS
Head of Research Center
IMPACT
We provide recommendations for domestic senior managers: to (1) let fellow managers train themselves in the topic of the organization of the future and the leader of the future, (2) give more authority to direct work supervisors and groups with mixed composition, (3) Put more emphasis on the fact that their managers have advanced digital skills and become real team members who are both capable and willing to cooperate intensively, (4) consciously educate a new generation of leaders, (5) preparation for the future should not be carried out in the form of ad hoc individual actions, but on the basis of a carefully planned multi-year program, (6) use the help of experts dealing with the topic both scientifically and in practice!
Our detailed reports on our research results were announced at a press conference this spring and generated 60+ press appearances (TV, radio, online, print).
Previous partnerships
Association of Business Service Leaders in Hungary (ABSL Hungary)
Hungarian Service and Outsourcing Association (HOA)